Utilumo
LightDarkSystem

Updated July 29, 2026

Social media image sizes reference

A quick lookup of current recommended image sizes across the major platforms. Sizes shift over time, so treat these as solid defaults and export at the listed aspect ratio.

Instagram

PlacementSize (px)Ratio
Square post1080 x 10801:1
Portrait post1080 x 13504:5
Story / Reel1080 x 19209:16

YouTube

PlacementSize (px)Ratio
Thumbnail3840 x 216016:9
Channel banner2560 x 144016:9
Short1080 x 19209:16

X, Facebook, LinkedIn, TikTok

PlacementSize (px)Ratio
X (Twitter) post1600 x 90016:9
Facebook cover820 x 312~2.6:1
LinkedIn banner1584 x 3964:1
TikTok video1080 x 19209:16
Export at the ratio, scale to the sizeThe aspect ratio matters more than exact pixels — an image at the right ratio scales cleanly. Match the ratio first, then export at or above the listed resolution.

References

Questions

What size is a YouTube thumbnail?

Use a 16:9 image. YouTube's current custom-thumbnail guidance prefers 3840 x 2160 pixels, with at least 640 pixels of width; keep the file under the upload target's file-size limit.

What is the best size for an Instagram post?

1080 x 1080 for a square, or 1080 x 1350 for a 4:5 portrait, which takes up more vertical space in the feed. Stories and Reels use 1080 x 1920 (9:16).